Farah is a creative and versatile marketing professional, with a proven track record of successful activation campaigns for clients like VIACOM, ARAMCO, Nestlè, and Saudi Tourism.

Having over two years of hands-on experience from the UAE with a special focus on the Saudi Market, Farah’s experience emphasizes different touchpoints of the new era of marketing in the industry. She is especially skilled in developing and implementing business development and positioning strategies, social media content strategies, and tailored promotional campaigns.

She is focused on bringing the most relevant marketing trends and motivated by a persistent drive for innovation. In addition, her work highlights elements of co-creation in which input from consumers and stakeholders plays a central role in her strategy process from beginning to end.

Farah earned her BA in Mass Communication with a concentration in Public Relations and a Minor in Design Management from the American University of Sharjah’s pristine college of Arts and Sciences.