Freha is a communications specialist and comes with experience in collecting primary and secondary research.

Freha holds degrees in BA International Relations from Queen Mary University of London and MA International Conflict Studies from King’s College London. She has deep interests in the geopolitics of the greater Middle East and U.S. foreign policy in the region and can be found staying up to date with the ongoing conflicts.   

Freha began her career in strategic communications at M&C Saatchi World Services where her primary responsibilities were to conduct target audience analyses, design and follow through research assessments to measure the project’s effects, and provide regional expertise on the geopolitics of the Middle East. Freha’s role was essential in helping other workstreams optimize the project’s campaign and informing strategy to deliver behaviour changes in complex environments.