Hala al Aifan

Senior Consultant

Hala is a marketing and communications specialist, with an experience living and working between the GCC, Europe and Africa, bringing a dynamic and multicultural approach to effective communication.

Prior to joining GTG, Hala was responsible for researching, translating and editing reports and creating content strategies for target audiences. Her skillset also includes analysis and research, with a specialist knowledge on the education sector.

Hala began her career providing education and work opportunities in the Gulf region, with a particular focus on the Bahraini and Saudi markets. She worked alongside the expansion teams based between Bahrain and Riyadh to ensure localization and efficiency. This position entailed primary and secondary research, in addition to strategy and data tracking.

Hala holds a Bachelor of Science in Business Administration in Management from the American University of Sharjah in the United Arab Emirates and an MSc in International Business Communication with Distinction from Bucharest University of Economic Studies in Romania.